Zawawi CLS launch makes a splash at global awards

Muscat, Oman: The waves created by Zawawi Trading Co.’s spectacular Oman launch of the new Mercedes-Benz CLS reached international shores in October 2011, receiving global recognition from one of the world’s leading event industry organizations – the International Festival & Events Association (IFEA).

Taking place aboard a luxury super yacht in the Gulf of Oman in May, the glittering CLS launch celebrating 125 years of innovation for Mercedes-Benz was awarded Silver in the ‘Best New Promotion (Product Launch)’ category of the IFEA/Haas & Wilkerson Pinnacle Awards. Held at the IFEA’s 56th Annual Convention & Expo in Fort Worth, Texas, U.S.A on 3rd October, the professional annual competition awards outstanding accomplishments in 69 different categories, and draws entries from among the world’s top festivals and events.

“With exciting design and refined sportiness, the CLS four door coupé is the ultimate must-have style statement for fashionable drivers in Oman. Every celebrity likes to make a grand entrance, but the arrival of the sparkling three-pointed star of the CLS demanded an innovative, breathtaking launch worthy of only the biggest A-list automotive icon,” explained Craig Hardie, CEO – Automotive, Zawawi Trading Company.

The CLS launch was attended by over 150 VIP guests welcomed by regally clad Arabian horses and riders as they boarded the Loaloat Al Behar – or ‘Pearl of the Seas’ – luxury super yacht moored in Port Sultan Qaboos, before enjoying sumptuous drinks, canapés and a sunset cruise of Muscat’s majestic coastline in the Gulf of Oman. The new CLS was dramatically unveiled by the event host and Deputy Chairman of Zawawi Trading Co. L.L.C, Waleed Bin Omar Zawawi.

“Our partner, National Performing Arts and Events LLC (NPA Events), certainly achieved this with an event that broke the mould in much the same way the CLS did when it created an entirely new four door coupé category in 2003. To win a silver IFEA accolade is testament to NPA’s dedication to excel-lence, and shows that by working closely with our suppliers, Zawawi continues to deliver customers in Oman the Best or Nothing,” added Hardie.

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